User Interviews for your web site – Analysis Made easier
You’ve executed the interviews – informative weren’t they will? It’s now time to put all of that information that is in your head upon paper, and pull everything together into a complete photo.
This article follows on from our previous document which gave tips on how to conduct the interviews themselves. Here we give you some likely techniques to use whilst studying your interviews, helping mould your results into something tangible.
Web form your results into a liaison
After interviews you’ll find that you might have lots of interesting thoughts and ideas moving around your face, but perhaps in simply no clear framework. The effects will be better to understand and convey to others if they are ordered into a clear narration.
The easiest way to do this to achieve this is to place everything down on paper and next sift through the results to build a final unified story.
Post-it notes & a white colored board
2. Put all the concepts, strategies and results you found in each interview onto sticky notes (each point ought to be on its own note).
* Try to avoid long content as you’ll need to be able to quickly scan it and know very well what it refers to, each sticky should just contain about 10 terms.
* Feel free to use short quotes or simple summaries if that they sum up the finding well.
* Include a number or perhaps an interviewee name towards the corner to help you keep track just where each post-it came from.
* If you interviewed people coming from differing organizations (for example new and returning customers) patterns will probably be easier to place if you set a symbol on each of your post-it (or used colorway co-ordinated post-its) to show which usually group they will belonged to.
After the selection interviews you’ll know the dimensions of the common topics that seem through the interviews, so move the post-its around and group them accordingly.
Take your time with this, you may find the original groupings modify over time. Sometimes it is called a great ‘affinity diagram’. An advantage of using post-its is that you can view the entirety of your benefits at once, instead of seeing a little part on a screen any kind of time one time. Observing the ‘big picture’ can help you visualise what’s going on more easily than attempting this visualisation in your head alone. Another advantage is that post-its give you the overall flexibility to make further more changes to the diagram whenever needed.
Should you be able to, make this happen on a white board. It has 2 advantages:
* Be capable to draw bands around the teams, and add réflexion where needed.
* The post-its are inclined to stick and stay where you need them (rather than deciding to fall towards the floor at the most inopportune times).
Essentially you’re making a visual portrayal (almost a mind map) of the result. Once it can visualized, you’ll find it’ll help to make a lot more impression.
Don’t forget so why you were conducting the interviews
The first article emphasized the requirement to have a definite goal the moment conducting the interviews:
“The aims of interviews should be discover:
* Users’ goals and needs.
* Just how users carry out tasks on your own site (or would carry out if features was available).
* What users believe the site presents them (and what more they will really want/need). ”
This could act as a good framework to use your findings, and should be remembered whilst conducting the analysis. Although keep in mind that beauty of interviews is their overall flexibility so if you look placing a different focus on the results explains your conclusions, you can do thus.
Bounce your ideas off another person
Stand in front of your post-its and talk your findings through with someone (or several people). Encourage problems. You will not be in a position to answer every single question, however you will find exactly where gaps inside your explanations are. Talking throughout your findings will in addition help further more clarify your opinions, and you’ll realize where the breaks are inside your overall picture.
You may also get bouncing ideas off people that didn’t be present at the interviews useful. Observing the outcomes with somebody with a distinct perspective from your own can generate ideas you may possibly not have considered otherwise.
Take your time
You will find the first couple of several hours will be filled with a craze of posting and collection post-its, you should then sleep on the result. You will find the subconscious will help keep on working away at the problems, and you could well discover you get up with further more ideas, or when taking a soak within a bath, or perhaps on the walk home… There always exists further bits to add, and changes to be made to your affinity diagram.
Expanding your studies from interviews is like having a photograph by hand. It takes as well as if you dash through the process then the effect is less it should be. Invest some time over the every stage, you will have been given a phenomenal amount info to method during the interviews, so ensure anything relevant gets down and a clear total message has the ability to develop.
Finish
Once that you simply done it really leaves the ‘simple’ matter of:
* Producing whatever improvements are was required to your site
* Producing personas
* The diagnosis of problems with your existing site
* Directing fresh design concepts
another one for the thousands of concerns interviews can feed incredibly useful details into bcbf.de. But these “small” challenges might be made easier knowing your hard work are going to pay off arrive go live.
As i have said in the previous article “interviews are an easy way to find complex information about your users”, remember more effort and hard work is needed than expected to get those excellent results.
